MINOR FORMULA

MINOR FORMULA is a creative collective with deep roots in youth and street culture. Undefined by tradition and social normality, MINOR FORMULA intends to inspire and facilitate growth, positivity, change and all forms of creative expression amongst forward thinking, conscious individuals.   

At MINOR FORMULA we dream up our concepts and go on to design, hand print, embroider, finish and package each of the garments to ensure we deliver a product you want to skank about.

Based in Birmingham, we are proud of our roots and the community we are part of. By collaborating with local artists, suppliers, photographers, models, musicians and more, we want to champion the talent of Brum and support our people in their endeavours.

Our motif, the sacred lotus flower, grows under and out of the mud slowly blossoming into something beautiful despite the environment in which it grew. As such, the lotus symbolises the human who similarly, finds themselves in unfavourable circumstances but nevertheless breaks through unharmed and uninfluenced by their surroundings into the lotus they were always intended to be.
出淤泥而不染
Grow out of the mud and keep your colour.

Join the MINORity