WE BELIEVE THAT, LIKE THE LOTUS, EACH INDIVIDUAL HAS THE POWER TO BLOSSOM BEAUTIFULLY, UNTAINTED BY THE HARSHNESS OF THEIR ENVIRONMENT. THE LOTUS FLOWER EMBODIES THE ETHOS OF OUR BRAND, SYMBOLISING GROWTH AND TRIUMPH OVER ADVERSITY.

OUR ULTIMATE GOAL IS TO FACILITATE PERSONAL GROWTH, HAPPINESS. AUTHENTIC EXPRESSION, AND COLLECTIVE COOPERATION, THEREBY CREATING A MORE RADIANT UNIVERSE FOR US ALL TO SHARE.

SINCE OUR HUMBLE BEGINNINGS IN 2017, WE HAVE GROWN FROM OUR BEDROOM INTO SHARED WORKING SPACES AND THEN ONTO OPENING A BRICK & MORTAR HOLISTIC CLOTHING STORE IN 2020.

WE OPERATED FROM THE STORE IN THE HEART OF THE COMMUNITY UNTIL 2023
WHEN WE MADE THE HEARTFELT DECISION TO CLOSE OUR PHYSICAL STORE AFTER FULLY EMBRACING OUR COMMITMENT TO GROWTH, DEEPENING THE CONNECTIONS WE HAVE BUILT AND EXTENDING OUR REACH OUTSIDE.

GROW OUT OF THE MUD AND KEEP YOUR COLOUR
chū yū ní ér bù rǎn
出淤泥而不染